Taking the Hidden Road Seeking the unfamiliar and rethinking the familiar when traveling About Us 1. Take an Alternate Route 2. Eat Local 3. Interact Amazing Things for You Always write benefits over features. Mention all the benefits or services with some real examples. Focus on how you can help and benefit your user. Use simple words so that you don’t confuse people. Say as much in as few words as possible. Speak directly to users using you not I or we. Our History